Fasthosts Releases SMB Reseller Survey
Fasthosts UK division did a similar survey in April, which revealed that 33 percent of UK businesses have been neglecting necessary changes to their website because they lack the time to address them.However, as a reseller hosting provider directed at small and medium sized businesses, the company is making an effort to convey its understanding of SMBs and their unique needs.Fasthosts surveyed 163 resellers to find out more about their experience as web hosts. Half of the resellers are actually considered a small business themselves and target local small and medium companies as potential customers.Subscribe to WHIR Newsletters Get Our Exclusive Report on "The Hosting Infrastructure Ecosystem".About 20 percent of resellers communicate their services through online networking and more than 75 percent of resellers tailor their customer support on a case per case basis.The findings showed that the majority are small businesses who offer web solutions in addition to their established services. Small resellers, which accounted for 50 percent of the response pool, appear to be the best resource for advice on the web.These smaller resellers are advising other SMBs in their surrounding communities with 58 percent of resellers marketing their services locally, or within 30 miles from their own address.know what it means to be a small business and I think it this shared perspective that helps them develop a deep trust with their customers, says Steve Holford, CMO of Fasthosts. to that, the fact that you have one local business helping another. This dual perspective means resellers can offer niche services to their local business community and in the end, really make an impact on their customers online reputations. survey also revealed the way resellers interact with their customers and establish new contacts.For instance, 43 percent use social networking websites to offer a complete suite of web solutions, while 78 percent of resellers emphasize one to one relationships and have customers contact them directly for assistance with IT services.The company also surveyed more than 1,800 small US businesses, in which 40 percent of the respondents said they are currently without a website. Within that group, 24 percent are interested in creating one for their company.